Charles Schwab | Lunar New Year

About the project

For this project, I was tasked with the challenge of creating a fresh, modern take on traditional Chinese themes for Lunar New Year, while celebrating the Year of the Dog. To tie in the Client's branding, I decided to root the design system for the digital signage in geometry. This animation was a digital signage installation in Times Square for Charles Schwab.

This project was created for Charles Schwab during my employment at Adrenaline Agency LLC. This project was awarded a Golden Telly award for the Motion Graphics category in 2018.

Credits

  • Senior Manager, Retail Branch Experience: Aya Hosobuchi, Charles Schwab

  • Manager, Brand Marketing & Retail Experience: Taso Kolonelos, Charles Schwab

  • Creative Direction: Ty Wong

  • Art Direction & Lead Motion Designer: Devon Hosford