For this project, I art directed a suite of digital signage animations to play in America First's Innovation Center in Salt Lake City, UT. The client wanted animations that could elevate their current look and feel, and fee high-fashion/luxe. I designed using the double exposure effect, to help create vignettes that brought to life the Client's tagline, "Members First". The result was a textural, yet sleek look that showcased member hero imagery through the main "silhouettes" with interior shots overlayed on top showcasing the marketing message.
Copywriting by Cassie Kaye.