For this project, I art directed an advertising campaign for Advantis Credit Union in Portland, OR. Inspired by "big-foot country", I designed a visual aesthetic that was a nod to 80s sci-fi movie posters. The concept centered around the idea that banking with Advantis is so unbelievably great, you'd miss the unbelievable even if it was right in front of you. Members of Advantis are "Believers" (a nod to 'truthers') who believe in better banking.
The client ended up going in a different direction on this one--but I love this insane concept too much to let it go.
Copywriting by Drew Grossman.