BET Network Identity

about the project

A Network Identity animation for the network: BET. This project was quite a challenge because not only was I unfamiliar with the programming for BET, but I also challeneged myself to attempt 3D animation using Cinema 4D.

BET is a network that is sophisticated and classy, and yet raunchy, fun and in-your-face. The network has pride. Pride in it's brand, it's culture, it's music, and it's viewers. Finding a balance between these elements of the brand identity was challenging, but is shown through the idolization of a classic record player. Homage is paid to this iconic piece of musical history and the paisley/tear drop shapes are shown as the embodiment of music. The music then takes us on a journey from their birth at the needle on the LP to the BET logo.

Super Cool Shots

Quilted Northern

GP Studios

Brand Building Summit 2016

Stainmaster

We Are Georgia-Pacific

GP Recruiting Graphics

Amplify Styleframes

CN - Kingdom of Awesome

demo reel 2015

N@N - 7UP

CN - KOA - Marathon Spots

N@N - Ziploc Easy Open Tabs

HIP Creative Logo Animation

AS - Tofu Hunter

CN - Marceline IJYP

designer's challenge

SCAD CoMotion Website

HTML5 Particles

BET network identity

MTV Logo animation

nat geo logo animation

Dunkin' Logo Animation

Product of Experience

D4M PSA

How to Make C. Coq Au Vin

Heroes vs. Villains

2 nights of nick

birds - peacock

birds - macaw

birds - toucan

Jessica Schlobohm

metamorphosis #17

sweet on you

Cassie Jones

moonrise kingdom

color of water

SyFy Styleframes

syfy styleframes

converse

organic

acit yearbook

devon hosford
Website Designed + Developed by Devon Hosford
Copyright ©2017 Devon Hosford || All Rights Reserved