Upon joining the team at Georgia-Pacific, I immediately took on the responsibility of refreshing the studio's brand. When I started at GP, the production studio was known as "Georgia-Pacific Television & Photography". My first step was rebranding the studio with the updated and more inclusive name: GP Studios.
After careful brand analysis and exploration, I then developed the visual look and logo design for the studio. The brand has since fully blossomed, and I have designed business cards, letterheads and the studio website. I even redesigned the interior of the studio space, working with ColorSphere Graphics to create custom wall coverings, bringing it into the 21st century.
I also created the logo animation above as part of the intro for the 2017 GP Studios Demo Reel.
This was created for Georgia-Pacific during my employment at GP Studios.