Website, Branding & Ad Campaigns

Lean In Atlanta

check out the website!
about the project

I am deeply passionate about equality. In an effort to make a difference in my community, I volunteer my time as the Chief Experience Officer & Creative Director for Lean In Atlanta, the official Regional Chapter of LeanIn.org. Lean In Atlanta was the U.S.'s first Southeast Lean In Chapter, and is currently the largest/fastest growing Chapter in the Southeast. Since joining Lean In Atlanta's Leadership and building our visual identity, our membership has increased over 600%, Instagram followers increased 900% and our Facebook community has quadrupled in size.

In 2016 I laid the groundwork to develop the brand for our Chapter and Circles. I developed a visual identity system that visually represents our organization's structure. In 2018, I designed, developed and launched our Chapter website. Currently, I work closely with the Regional Chapter Leaders to develop creative advertising for various events and education initiatives, such as Equal Pay Day. I also lead our Circle Leaders through my creative direction, empowering them to be proactive brand defenders and advocates. Aside from my creative contributions to Lean In Atlanta, I have also been an integral part of the Chapter Leadership, working closely with our Regional Leaders to develop processes and establish a strong foundation that is agile enough to grow with us as we scale.

Working with Lean In Atlanta has been one of the most rewarding experiences of my life. I strongly believe that the visual identity and marketing strategy I have developed and created with the Regional Leaders has been paramount to our growth and success as a Chapter. I am proud to be able to help such an important cause and am so glad that my skills have helped connect so many like-minded women (and men!) to support, empower and learn from each other.

Super Cool Shots

Equal Pay Day poster

website

social posts

stickers

Equal Pay Day flyer

Charles Schwab

GP Studios Branding

Advantis

Quilted Northern

AFCU

Lean In Atlanta

Trans4M Show Open

Amplify Styleframes

CN - Kingdom of Awesome

Dots!

Stainmaster

Brand Building Summit 2016

N@N - Ziploc Easy Open Tabs

We Are Georgia-Pacific

N@N - 7UP

CN - KOA - Marathon Spots

HIP Creative Logo Animation

AS - Tofu Hunter

CN - Marceline IJYP

SCAD CoMotion Website

HTML5 Particles

BET network identity

MTV Logo animation

Dunkin' Logo Animation

Product of Experience

D4M PSA

How to Make C. Coq Au Vin

Heroes vs. Villains

2 nights of nick

birds - peacock

birds - macaw

birds - toucan

Jessica Schlobohm

metamorphosis #17

Cassie Jones

moonrise kingdom

color of water

SyFy Styleframes

syfy styleframes

converse

devon hosford
Website Designed + Developed by Devon Hosford
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