SyFy Network Identity Direction 01

about the project

For this project, we were instructed to conceptualize two different design directions with the same concept for the television network "SyFy". The assignment dictated that we create 6 styleframes, 3 for each design direction.

In my first design direction, I chose to approach the idea of impossible/possible with the sometimes impossible and often times inconceivable art of origami.

I was intrigued by the simplicity of origami while at the same time moved by the fact that such wonder comes in such a small package of folded paper. I felt that the combination of these notions would not only suit the current branding of SyFy stylistically, but would also reach a broad audience in it’s ability to be recognized and create a sense of wonder.

Additionally, I felt that origami is very whimsical and somewhat fantastical, and that this would connect with audience on the basis of Science Fiction relating to Fantasy.

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