SyFy Network Identity Direction 01

about the project

For this project, we were instructed to conceptualize two different design directions with the same concept for the television network "SyFy". The assignment dictated that we create 6 styleframes, 3 for each design direction.

In my first design direction, I chose to approach the idea of impossible/possible with the sometimes impossible and often times inconceivable art of origami.

I was intrigued by the simplicity of origami while at the same time moved by the fact that such wonder comes in such a small package of folded paper. I felt that the combination of these notions would not only suit the current branding of SyFy stylistically, but would also reach a broad audience in it’s ability to be recognized and create a sense of wonder.

Additionally, I felt that origami is very whimsical and somewhat fantastical, and that this would connect with audience on the basis of Science Fiction relating to Fantasy.

Super Cool Shots

Charles Schwab

GP Studios Branding


Quilted Northern


Lean In Atlanta

Trans4M Show Open

Amplify Styleframes

CN - Kingdom of Awesome



Brand Building Summit 2016

N@N - Ziploc Easy Open Tabs

We Are Georgia-Pacific

N@N - 7UP

CN - KOA - Marathon Spots

HIP Creative Logo Animation

AS - Tofu Hunter

CN - Marceline IJYP

SCAD CoMotion Website

HTML5 Particles

BET network identity

MTV Logo animation

Dunkin' Logo Animation

Product of Experience


How to Make C. Coq Au Vin

Heroes vs. Villains

2 nights of nick

birds - peacock

birds - macaw

birds - toucan

Jessica Schlobohm

metamorphosis #17

Cassie Jones

moonrise kingdom

color of water

SyFy Styleframes

syfy styleframes


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