For this project, we were instructed to conceptualize two different design directions with the same concept for the television network "SyFy". The assignment dictated that we create 6 styleframes, 3 for each design direction.
In my first design direction, I chose to approach the idea of impossible/possible with the sometimes impossible and often times inconceivable art of origami.
I was intrigued by the simplicity of origami while at the same time moved by the fact that such wonder comes in such a small package of folded paper. I felt that the combination of these notions would not only suit the current branding of SyFy stylistically, but would also reach a broad audience in it’s ability to be recognized and create a sense of wonder.
Additionally, I felt that origami is very whimsical and somewhat fantastical, and that this would connect with audience on the basis of Science Fiction relating to Fantasy.