SyFy Network Identity Direction 02

about the project

For this project, we were instructed to conceptualize two different design directions with the same concept for the television network "SyFy". The assignment dictated that we create 6 styleframes, 3 for each design direction.

In my second design direction, I chose to focus, again, on the fantasy angle that is offered by Science Fiction and the SyFy network. When brainstorming, I made connections with fantasy creatures like mermaids, unicorns, and fairies, and decided to exemplify the connection between the SyFy viewer and these intangible and non-existent creatures. In the spot, SyFy will be shown as the connecting force that unites us to the fantasy realm.

In the spot, a woman will be posed as though blowing a kiss, and instead, from her palm there will be the fantasy creatures mentioned above, moving off-frame to then proceed to encircle the SyFy logo, ending with the key phrase “Imagine Possible” reminding the viewer that SyFy is the source to connect with impossible and intangible ideas, and makes them accessible to their viewers.

Super Cool Shots

Charles Schwab

GP Studios Branding

Advantis

Quilted Northern

AFCU

Lean In Atlanta

Trans4M Show Open

Amplify Styleframes

CN - Kingdom of Awesome

Dots!

Stainmaster

Brand Building Summit 2016

N@N - Ziploc Easy Open Tabs

We Are Georgia-Pacific

N@N - 7UP

CN - KOA - Marathon Spots

HIP Creative Logo Animation

AS - Tofu Hunter

CN - Marceline IJYP

SCAD CoMotion Website

HTML5 Particles

BET network identity

MTV Logo animation

Dunkin' Logo Animation

Product of Experience

D4M PSA

How to Make C. Coq Au Vin

Heroes vs. Villains

2 nights of nick

birds - peacock

birds - macaw

birds - toucan

Jessica Schlobohm

metamorphosis #17

Cassie Jones

moonrise kingdom

color of water

SyFy Styleframes

syfy styleframes

converse

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