The Domestic Feminist Brand

about the project

In my unicorn-level-rare free time, I write and produce my blog, The Domestic Feminist. The blog is an inclusive, modern take on the typical blog commonly found on Pinterest. It is a place for a modern perspective on housekeeping, equal partnerships and the dying art of domestic skills like knitting, cooking, etc.

I took great care in developing the brand for The Domestic Feminist, aiming to be playful and approachable with a little bit of heat and fire. That spice is representative of the juxtaposition of name of the blog itself. The blog has a unique voice with a commitment to authenticity and transparency.

The site was built in Squarespace for flexibility and easy updating. The graphics and online presence extend to Pinterest, Instagram, and includes an email monthly marketing campaign using a customized MailChimp HTML Newsletter. I am very proud and pleased with the fact that The Domestic Feminist has empowered me to explore the relationship with great communication design, strong brand development/ownership and social media, as I have watched it grow into a small, vibrant community.

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Charles Schwab

GP Studios Branding

Quilted Northern

Trans4M Show Open

The Domestic Feminist Branding


Brand Building Summit 2016


We Are Georgia-Pacific

GP Recruiting Graphics

Amplify Styleframes

CN - Kingdom of Awesome

demo reel 2015

N@N - 7UP

CN - KOA - Marathon Spots

N@N - Ziploc Easy Open Tabs

HIP Creative Logo Animation

AS - Tofu Hunter

CN - Marceline IJYP

designer's challenge

SCAD CoMotion Website

HTML5 Particles

BET network identity

MTV Logo animation

nat geo logo animation

Dunkin' Logo Animation

Product of Experience


How to Make C. Coq Au Vin

Heroes vs. Villains

2 nights of nick

birds - peacock

birds - macaw

birds - toucan

Jessica Schlobohm

metamorphosis #17

sweet on you

Cassie Jones

moonrise kingdom

color of water

SyFy Styleframes

syfy styleframes



acit yearbook

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