About the project

For this project, I art directed and lead the compositing effort for a :15s promo for Smackers Frozen Yogurt. I worked with Matt Lepley to produce this energetic, colorful and playful animation that packs a powerful punch in a small, :15s package. I’m very proud of how true-to-frame we got with our final result.

Additionally, I lead an effort to work collaboratively with the larger team at Mabus Agency to produce the assets for the particles for this animated piece. We used real candy toppings as well as modeling clay and other tactile resources to craft our own particles, photograph them and composite them into the animation for a highly detailed and charming aesthetic.

This project was created for Smackers during my employment at Mabus Agency.

Credits