Unify Financial Credit Union | Slashes Campaign

About the project

UNIFY Financial Credit Union, in the wake of economic uncertainty following the COVID19 outbreak, launched a campaign affectionately called “Slashes”. This campaign centered around the concept that, with everyone sheltering in place and social distancing, the idea of what ‘home’ is is now changing. Yes it is your home, but it’s also your office, slash your home gym, slash your coffee shop, slash your yoga studio and in some cases, slash a classroom.

Together with Lovely Days Creative, I produced several In-Branch animations for UNIFY FCU’s branches, as well as social animations for their Instagram & Facebook pages.

Credits

  • Lovely Days Creative

  • Creative Direction: Drew Grossman

  • Copywriter: Drew Grossman

  • Lead Motion Designer: Devon Hosford