Charles Schwab | Lunar New Year
About the project
For this project, I was tasked with the challenge of creating a fresh, modern take on traditional Chinese themes for Lunar New Year, while celebrating the Year of the Dog. To tie in the Client's branding, I decided to root the design system for the digital signage in geometry. This animation was a digital signage installation in Times Square for Charles Schwab.
This project was created for Charles Schwab during my employment at Adrenaline Agency LLC. This project was awarded a Golden Telly award for the Motion Graphics category in 2018.
Credits
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Senior Manager, Retail Branch Experience: Aya Hosobuchi, Charles Schwab
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Manager, Brand Marketing & Retail Experience: Taso Kolonelos, Charles Schwab
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Creative Direction: Ty Wong
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Art Direction & Lead Motion Designer: Devon Hosford