About the project

A social campaign created for Dixie® To Go. This campaign served several strategic goals for the brand, including COVID19-sensitivity and Summer/Cold-use occasions for Dixie® To Go. I was responsible for the conceptual development, Client pitch, art direction, recipe development, photography/videography, animation/editing and photo retouching/post-production.

This campaign was expanded into an email series as well as recipe content that lives on Dixie.com. Several recipes were created, including an Individual French Press Cold Brew and a Frozen Blended Matcha Latte. See below for some of the step-by-step recipe photos!

Credits