Renasant Bank | Rise with Renasant :30s
About the project
Rise with Renasant, Renasant Bank’s women’s empowerment initiative, strives to make a difference for women in the communities they serve. Renasant Bank is steadfast in their mission to support female leaders, achievers, and innovators.
My primary role on this project was to lead and manage the production pipeline. I lead and managed a team of animators and illustrators to help bring this unique artistic direction to life. Additionally, I also provided 2D cell animation support, compositing and Cinema 4D animation. We utilized traditional 2D cell animation, in addition to Cinema 4D and live-action footage in order to complete this video.
This project was created for Renasant Bank during my employment at Mabus Agency.
Credits
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Agency: Mabus Agency
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Creative Director: Josh Mabus
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Lead Motion Designer: Devon Hosford
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Art Direction, Animation & Illustration: Melanie Cummings
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Animation: Corey Childers
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Additional Production Support: Jordan West & Bobby Hudspeth